Theirs
Healthcare that transitions as you do.
When transitioning, not only does your body change, but your nutritional needs do too. And since the health-care industry hasn’t been able to keep up—Hims & Hers introduces Theirs. A personalized subscription service that evolves with every stage of the trans journey while also raising awareness about trans needs in the world of healthcare.
Theirs
Healthcare that transitions as you do.
When transitioning, not only does your body change, but your nutritional needs do too. And since the health-care industry hasn’t been able to keep up—Hims & Hers introduces Theirs. A personalized subscription service that evolves with every stage of the trans journey while also raising awareness about trans needs in the world of healthcare.
The Launch. 'Theirs' will launch as an extension in the Hims & Hers app in November during Transgender Awareness Week.
To start a subscription, users complete a quick, easy questionnaire about their transition stage and health goals. Based on their responses, Theirs recommends supplements, prescription medications, and care products that adapt as their needs change.
Support Beyond Healthcare. Updating your name online is an important step in a trans person’s journey, but it can be tedious and time-consuming. We make it easy by finding accounts linked to your email that haven’t been updated and changing them to your chosen name—all with one click.
Podcast. The 'They’re, Their, There' podcast features candid conversations between trans individuals and their closest supporters, highlighting the emotional side of transitioning.
Social. Beyond the podcast, Theirs continues the conversation online, encouraging trans individuals and allies to share their experiences and support through user-generated content on social platforms.
OOH. To spread the word out-of-home, ads show how Theirs supports every step of the journey—from health to happiness, inclusion, and self-expression.
